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  • 7 signs your startup is ready for a new market

    Congratulations! You being interested in this knowledge already means things are going well for your business. You could be considering a new market, playing with numbers, or just dreaming big, whatever it is, you are on the right track. Entering a new market needs to be careful throughout decisions so looking for reassurance is smart. As a scale-up consultant here are our 7 signs your startup is ready for a new market.  Because of the global nature of business, it might be that you are already in multiple markets at once, but a true entrance to a new market has a lot more elements to consider than just showing up. These factors are the Inlat specialty, here is what you need to study when entering a new market: 1. Timing  2. Costs and investment needs  3. Language and culture barriers  4. Risks  5. Marketing research and strategy  You have been approached by new customers  One of the best signs that you are ready to move into a new market is being approached by customers and interested parties in that market.  This can present itself in many forms from companies inquiring about your services to comments on social media wondering when you are expanding your offering.  These are clear indications of interest and potential profit from expansion. You should consider these carefully and move on to them while the interest is still there.  Why is this sign such a good indicator? They mean there is an opening in the market and that you can fill a gap and find a niche for your product or services.  You have automated processes  Automation means easier workflows, having set processes for handling all aspects of your business is a sign you are ready to grow.  This means you have your current demand and production chain settled and can expect things to run smoothly if you focus your energy on other places.  It also means that you can duplicate these systems in a new market, meaning less adjustment and more capacity for profit early on.  You have created a solid business network  Like Inlat acts as a partner for companies looking to enter the LATAM market, you also have partners that can assist in each stage of business.  Having a good network of collaborators, suppliers, distributors, and consultants is a sign of a healthy business strategy.  How does this benefit your business? You can source solutions for your needs  You have a network to rely on when you need to diversify your work  Important actors in the industry know and backup your business  You have built the teams you need Once you have the people resources to elevate your production you will set it in place for growth. Talent is one of the key elements of success and expansion efforts.  Sourcing the right culture matches is high on the list of priorities as having full teams built in time can help operating in new markets easier.  Keep in mind that adding talented professionals that originate from the market you are trying to break into will help with language and cultural differences.  You have a new investment source Another factor that will push you on the pact of entering new markets is investments. Having an influx of cash come into your business can open doors for expansion.  Because you finally have the means to expand production, reach out to new partners, and create a brand in other countries and regions.  You feel ready In conclusion, you are prepared to expand into a new market when you feel ready. You have the best analysis of your company because you are on the inside, plus if you meet the points on this list you are also prepared technically for the effort of market expansion.  Good luck!...

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  • 5 steps to create a winning scale-up strategy

    If you are a startup or a new company, you need to start thinking about growth. How can you get from where you are to where you want to be as a company? What are the steps to success from where you stand? Inlat is a scale-up partner specializing in making you grow the right way and we are going to share our secrets. Here are the 5 steps to create a winning scale-up strategy.  What is a scale-up? Let's start at the beginning, what is a scale-up company? A scale-up is defined by the OECD as a business in a rapid growth phase. In numbers, this is a company with a turnover surpassing 20% yearly for 3 continuous years, and with at least 10 employees.  It’s the magic period where you can go from startup to funded to Series A to IPO. It's the first big step for most new companies, especially startups and those in the tech and SaaS sectors.  What is a scale-up strategy? These are the steps and plans you have in place not only to reach that growth rhythm but to act on the momentum and achieve your company goals.  As startup entrepreneurs know the window of success is short and making the most of the hype will be essential in getting to a stable position in the market.  Your scale-up strategy is going to be that plan that gets you from the starting point to goal achieving status, with the least complications and the most benefits.  Know where you are Can’t go anywhere if you don’t know where you are starting from, that’s why it's important to have a clear grasp of your status now.  Having the full picture of where your company is at lets you plan for the future using a realistic beginning, which means, better resource management and timeline creation.  What do you need to know? Financial situation  Product planning  Workflow times  Staff needs  Team distribution  Know where you want to go What is your ambition with your startup? Do you want to go big or conquer new markets? Setting long and short-term goals establishes the pace of work and where the attention is going to be directed at what time.  Remember to be flexible with goals as unprecedented things can cause shifts and delays. Keep straying until you get to your version of success.  Know how to get there  What product, service, or unique selling point is going to make you the top in your field? Once you have that figured out the rest gets simpler.  Make sure you are listening to the market, because the top cause behind a startup going under is a failure to read market demand, this is the case for 42% of startup fails. After you have chosen the product then start on your marketing strategy and financial planning.  Know who is going to take you there  Hiring is a huge part of the startup's success model and a must-have for scale-up planning. You will need new talented team members to get you improving, producing, and meeting demands.  On average it takes around 6 months to hire for a startup, so you need to be prepared with:  Build your employer's brand  Delegate tasks effectively  Have good communication channels with your leadership  Create a hiring policy, process, and package  Construct onboarding processes  Identify key hires you need to grow  Know how much you need to get there  You need money to grow, simple as that. There is no scaling up without investing more money into your business. Whether you are getting outside interest or making the investment yourself.  Cash flow is one of the key metrics you need to keep an eye on to scale up successfully. This means having enough money for the fun and exciting stuff but also the everyday things.  As you grow make sure you are minding your demand generation and put your company in a profitable position. It's always better to grow on the green, than start with the pressure of debt piling up. How to get the money you need to scale up?  Budget effectively  Go for startup grants and incentives  Hire consciously  Get VC investments Explore new market opportunities  Use resources sustainably ...

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  • Why is LATAM an interesting market for startups?

    Imagine a growing market, full of young customers, more affordable talent, cheaper marketing fees, and only two languages to cover. Sounds like a dream, right? Well, that's Latin America, one of the fastest-growing markets in the world, with a young population that is looking for your product.  For a long time, LATAM has been labeled as a volatile market but with the advancement of technology, the establishment of industries, and the rising educational level of the population, all of that is changing for the better.  LATAM is a great market for companies to expand their business, build new connections and create more possibilities.  Immense possibilities  Just in e-commerce alone the LATAM market is expected to reach a value of $168 billion this year. The region is becoming increasingly digital and open to technology.  Most markets are growing and there’s a real possibility that your industry is also expanding.  The future is also bright for funding, the year 2021 was a record-breaking year in venture funding for LATAM startups. Investors left an impressive $19.5 billion for startups in the region.  So, whether you are looking to expand, get funding, or else, LATAM has a billion possibilities for you.  Fewer language barriers  One of the greatest advantages of LATAM markets is that there are fewer language barriers between countries. Since there are only two major languages in LATAM Spanish and Portuguese.  This makes investing in communication, marketing, and resources more economical than in other regions like Europe or Asia.  Young population  One of the more attractive aspects of the LATAM markets is that its population is made up mostly of young and productive age people. In comparison to other regions like Europe.  This means that there are long-term customers waiting to be discovered. A great opportunity for startups to break into the market and create a loyal base.  Fast-growing market  Need more signs of a market worth exploring, how about growth. We already told you e-commerce is expected to soar, the region is also set to become a hub for tech and startup developments.  Developing industries, infrastructure plus a young and able workforce means that tech needs will be on the rise. Any business owner's dream is to have a demand filled market to explore.  Needs for better solutions As digitalization reaches more parts of the continent there is a growing demand for solutions and companies to supply them. Not only technical responses but also fun and innovative answers to the problems faced by people there.  There is an opportunity in Latin America not only to expand your own startup or brand but to invest in local creators that can be the next unicorn idea from the region.  Do more with less  This might be the best advantage in terms of bottom-line investments. Your advertising and talent budget will get more in LATAM than it will almost anywhere else.  Because of the strength of foreign currency vs local ones, you can buy more ad time, get talented people working for you and produce for less. Keep in mind some cases may vary but it's true for most industries.  For startups, this means that with the right partner to guide you into the market you can position yourself within LATAM without breaking the bank.  Where can you find a partner to guide you into the LATAM market?  Inlay specializes in helping startups and other businesses scale up and break into the LATAM market. We have years of experience, connections, and the know-how to establish your name in this new market.  Offering full-rounded services and dedicating time to walking you through the whole process. We truly believe in preparing culturally, networking, and setting up your market entry for success.  Here is what Inlat can do for your business in LATAM? 1. Growth Marketing 2. Scaling Up  3. Market entry research and qualification   4. Connect you to the right allies, suppliers, and distributors 5. Provide support and cultural guidance  ...

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  • What makes a high-quality lead?

    Not all leads are built the same way. There is a time in any business when you have to separate any traffic from good traffic to get more for your investments. Think about it, instead of spending to talk to everyone, you spend to speak to the target that actually wants to buy from you. That sounds like a good business move, right?  That’s the purpose of recognising high-quality leads. Gives you a better picture of who is ready to make a purchase and who's just window shopping.  The numbers don’t lie, studies have shown that brands that nurture leads can see 50% more sales at 33% lower costs. Knowing what leads to concentrate on is the beginning of your strategy. So you can focus your marketing budget on the most profitable audience.  What are high-quality leads? High-quality leads are potential customers that have shown interest in your product or service and have a high chance of conversion. Meaning they know your product and are ready to buy.  The better the quality of the lead the bigger the chance they will buy from your company. Most of these types of leads share a strong product fit with your brands. It can also indicate a higher lifetime customer retention and value.  To summarise, high-quality leads are the target you want to attack because they have 3 very important characteristics:  They are ready to buy   They already like your product  They are more likely to buy again  How to know the quality of a lead?  Data is going to lead the way in learning which are the better leads for your business. Tracking customer behaviour is the key to qualifying leads.  Once you have set up data tracking you will need to create a lead scoring system to separate the high-quality leads from other leads.  What is lead scoring? Lead scoring is when you assign a numerical value to customer actions so you can get an end grade or rating for each lead.  For example, if you see that users who subscribe to your newsletter buy more than those who just visit your site, then leads from the newsletter will get a higher score.   How to create a lead scoring system  Start with customer criteria.  The basic characteristics your ideal lead has to have  Define your customer journey  Where do the quality leads start, how do they navigate your page, etc  Create a scoring table  Give actions, characteristics, and other factors a number  Automise your scoring system  This helps lessen the burden of work and identifies high-quality leads in real-time to make your sales force more effective  Check data and make improvements See where users quit in the customer journey, improve on weak points and strengthen channels that lead to conversions Metrics for lead quality  There are some metrics readily available through existing data collection like Google Analytics and some your marketing department has collected.  These you can use to get a better understanding of where your quality leads are, what the customer journey is and where to improve.  1. Click-through rate (CTR) 2. Conversion rate 3. Time to conversion 4. Cost per lead 5. Leads per channel 6. Return on Investment How to improve your lead quality in 5 steps  Not only will you want to identify which are your high-quality leads but you also want to get more of them. To do so you can try to create lead improvement strategies and experiment to see what actions work for your target.  1. Define your ideal lead and its characteristics  2. Identify your most effective channels  3. Optimise your communication  4. Nurture high-quality leads  5. Stop focusing on bad leads ...

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  • Tools in review: the best content marketing platform

    Content is one of the most important parts of any business's marketing strategy. Use what you create to establish brand awareness, get connected with your audience, and take advantage of your own media. Having a solid platform behind your content marketing efforts can cut work times and improve productivity.  Why does content marketing matter so much?  Content marketing belongs to your owned media, meaning it's yours from A to Z. You control what goes on it and where it goes, so you have more advantages. It's also cheaper than paid media and other channels.  Having a well-thought-out content marketing plan can help you reach your target audience, gain a following and create business opportunities with a small investment.  1. Content marketing is highly effective  2. It is more cost-friendly  3. You can control almost all aspects of it  4. Get more traction on social media  5. Build a relationship with your target audience  6. Become a trusted brand in your field  7. Give something of value to your users  StoryChief  Best platform for blog content creation and distribution  Storychief is at the top of Inlat’s content marketing tool list because of its impressive list of benefits and features.  This platform not only provides you with great organization tools but also helps with creating better content and improves collaboration between teams.  Use Storychief to: ▪️Write blogs with SEO guidelines provided by the platform  ▪️Keyword and optimization tools for all content  ▪️Get Keyword data and analytics  ▪️Collaborate seamlessly on blog editing with teams  ▪️Create a complete content calendar  ▪️Publish on all channels with one click from socials to an email newsletter  ▪️Gather analytics on all your publishing channels  ▪️Get approval for publishing  ▪️Share data across teams  ▪️Easy to use and intuitive platform  ▪️Ambassador email marketing tool Monday  Best platform for content project management  This is another favorite for content management and more! Monday is a great all-around tool for managing projects, marketing, and content.  Using the marketing project management tool you can control content from beginning to end, plus share updates with the team and clients.  Use Monday to: ▪️Create a content marketing plan  ▪️Collaborate on content creation  ▪️Keep your client's updates on content  ▪️Sharing content with different departments  ▪️Keep track of content marketing campaigns  ▪️Organize your content calendar and publishing  ▪️Distribute content on multiple channels  SEMRUSH Best platform for analytics  SEMRUSH is a data and analytics platform that also offers content marketing features. This platform is at the top for getting keyword insights.  A great choice for those that want in-depth analytics and that know how to use multiple data inputs to create content.  Use SEMRUSH to: ▪️Get keywords and data ▪️Manage content based on analytics  ▪️Publish content on social media  ▪️Measure performance  ▪️Optimize content  Hubspot  Hubspot is one of the most recognizable names in digital marketing. They offer users several tools for content marketing and distribution.  One of the best things that Hubspot has is its educational content that can help newcomers understand the marketing basics.  Use Hubspot to: ▪️Manage your content from one place  ▪️Get SEO insights  ▪️Learn from the education platform side  ▪️Distribute across channels  ▪️Collaborate with different teams  ▪️Drag and drop tools for editing  ▪️Great email marketing platform  How to choose the right content marketing platform for you?  When it comes to choosing a management platform for your teams you need to answer 5 important questions when looking at each one.  1. Features → What can it do for your team and does that meet and exceed your needs? 2. Collaboration → Is this platform made for teams or individual use? 3. Pricing → Does this investment make sense for my content output? 4. Range → Can I reach all the channels I want from this one platform?  5. UX → Do I, and my team, like using this platform? ...

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  • Growth hacking for startups explained

    The world of startups has its own terminology and it can get a bit confusing when you are getting used to it. Because of this terms like Growth Hacking can seem daunting and hard to grasp, we are here to help you with that! One of the things you should know is that Growth Hacking started in the startup community but its principles are applicable to most industries. So, these tips will serve you in business for a long time.  What is Growth Hacking? Growth hacking is when companies build mechanisms for accelerated growth based on experimentation across channels. This basically means trying different things on multiple fronts to see what is successful in generating growth.  It has become one of the most used methods to boost startups in all types of specialties. There are now even professional growth hackers, and scale-up partners like Inlat offer Growth Hacking as part of their services.  Growth Hacking VS Digital Marketing  The main difference between Growth Hacking and Digital Marketing is time constrictions and pace.  Growth Hacking  1. Expects to see results fast 2. Experiments with several actions at once 3. Short-term goals and KPIs to achieve  Digital Marketing  1. Knows results will come over a longer period of time   2. Focused action  3. Long-term goals and KPIs While these two seem to be vastly different they will probably have many points of similarity and should be able to coexist and be productive side by side.  How to create a Growth Hacking strategy?  To set up a Growth Hacking Strategy for your company you will need to get insight into what you need, come up with creative ideas, follow known models for growth hacking and create a team to help you achieve this.  The first step will be to assess and set your goals and KPIs → Have a brainstorming session to collect ideas and action to conduct the marketing experiment → Categorize your ideas → Implement and test ideas → Use the data analytics to determine the best ones The top Growth Hacking strategies  One of the best things about approaching Growth Hacking is you don’t have to start at a blank page, there are a few tried and tested strategies you can replicate to see results.  These accelerated growth strategies can help you scale up your business and reach new levels of profitability, productivity, and other goals!  Pre-launch marketing  Before launching your product, service, or even updates you should do some pre/launch marketing. Things like blog posts, social media anticipation campaigns and the like can help create a buzz around your brand.  Launch platforms for startups  1. Product Hunt 2. Beta List 3. Angellist  4. Launching Next  5. Startup Lister Referral marketing  Getting your own users to refer your company is one of the best and most effective ways to market and boost growth.  Create a referral and rewards program to encourage users and clients to join.  Reviews and testimonies  The word of actual users is one of the most effective marketing tools you have. Your brand should have profiles on app rating pages and Google.  You can also give users rewards for leaving reviews to grow the number of testimonials you have.  This type of resource is also a great asset for creating content across other channels, making a post, video, or blog about great feedback is easy, generates trust, and is engaging.  Freemium accounts and free trials  Letting people try your product or service for free is the best way to make them see what you can do for them.  It's almost policy across startups to have one of these two options: a Freemium account or a free trial.  A great strategy for email marketing and paid ads.  Gamification  Gamification not only makes your platform fun to use it can also incentivize people to share it and talk about it with others. ...

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  • Becoming a better boss: top lessons for effective leadership

    Leadership has a significant impact on the growth of your company or startup. Having the right person at the top will impact how employees perform and investors see your company. Being a CEO, team manager, or leader is a role that requires a lot of work. Learning how to be the best leader can make the difference between success and failure.  Each of Inlat’s business partners has put their trust in our leadership, that is why we value these skills so much. Also because when you are investing in startups, a lot of the time, you are trusting the leadership over the facts.  You have to be able to inspire confidence from the inside and outside so people will bet on you, even before you have a final product.  Learn to be flexible  Having to be the manager of a project means adapting to new events. This is especially true for startups and tech entrepreneurs, as these industries experience rapid changes constantly.  Because of the nature of leadership, it is necessary to be flexible with tasks, schedules, and workloads. Having the ability to function under stress or unforeseen obstacles will make your company stronger and you a better leader.  Creating routines, adding good habits, and organizing your schedules will help you in finding flexibility. Because you will be on top of daily tasks which allows you to make time for the unexpected.  Invest in your self-growth  There’s always room for improvement and things to learn as a professional and leader. Keeping your skills updated and adding new ones not only help you. It also serves as an example to the people who work for you to stay motivated.  Keep in mind that growth as a leader does not have to be just business-focused: meditating, exercising, or mastering a hobby also results in growth and that is reflected in your leadership.  Figure out your leadership style  Being a leader is natural for some people and for others it takes a lot of work. One of the things that can help you become a better leader is knowing what your leadership style is.  There are 7 types of leadership  1. Authoritarian - autocratic  2. Bureaucratic  3. Democratic  4. Coaching  5. Transformational - visionary  6. Servant  7. Laissez-faire  You can take a leadership style quiz here!  Master delegating  Delegating the right way is one of the top benefits of effective leadership. A good delegator understands their team, and can perfectly manage projects and distribute jobs. This is a key aspect of projects getting finished in time and your company succeeding in business.  3 Tips to improve delegating work  1. Use a project management system like Monday 2. Talk to your team weekly and catch up on their tasks  3. Create different departments to manage separate needs  Stay creative and positive  You have to lead by example! Startup life can be difficult in the first years with you and your team facing a lot of uncertainty, you can help them by keeping a good attitude.  Positivity and creativity will create a more productive work environment and can be the reason you come up with the next unicorn idea, so don't neglect this part of business when you become the boss. ...

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  • 5 Top demand generation strategies 

    Demand drives business, it is the force behind production and sales. An essential part of any business is to adapt to create more demand for their product or service. When your company is not a provider of necessary goods, you need to learn to become attractive enough to persuade buyers to spend their money on you. So, how can you make demand increase? Here are 5 strategies that can help you!  Develop your LinkedIn profiles for both company and personal  When it comes to B2B and SaaS companies LinkedIn is the most important social media channel. Why is LinkedIn so important? Because it's responsible for more than half of all social traffic on B2B sites and similar blogs, it's basically the place to be for B2B and demand building.  This former professional networking platform has become one of the best mediums to boost brand awareness, make connections with sales departments and create demand for your product.  If your company is focused on B2B products or services, then you need to jump on creating an attractive Linkedin profile for your brand, your employees, and yourself.  One of the best things about LinkedIn is that personal profiles are just as important (if not more) than the company side.  Personal profiles can boost brand awareness and be an incredible selling force for your company. Think of each employee as a potential influencer on LinkedIn.  Plus, this strategy can help with not only demand but also recruitment, awareness, and overall brand building.  What to focus on with LinkedIn profiles  1. Use good images and offer quality content to followers 2. Ask employees to participate in content distribution  3. Give your employees graphic support for their posts  4. Build a unique tone of voice and allow employees to do the same  5. Quality over quantity always but don't stay silent for too long Elevate your content marketing  Content marketing is a cost-effective, long-term strategy for driving demand. Creating quality content will not only add value to your brand but create the foundation for boosting demand.  You can introduce through content the reasons why your product or service is needed and link to parts of your business that can help customers achieve their goals.  The key will be to offer enough advice, tips, and quality data to be a valuable resource while highlighting how your product or service can help others achieve goals.  Automate your lead management  Lead quality and management are going to be key strategies for demand generation. Leads are where you get demand from and those connections will be the foundations of business.  Being able to get qualified leads and not lose them in the noise of everyday tasks will make your demand shoot up. These clients already have needs and your rapid response is the market driver that will make the difference.  We use CRM and lead management platforms like Streak to stay on top of each customer and provide a quality service that sets us apart, you will want the same for your company.  Automation saves time, prevents mistakes, and keeps your leads organized for you to meet goals, boost demand, and more! Boost brand awareness  Want more people to ask for your services/product? Tell them what you do!  This is demand 101: if people don't know what you do or who you are, they won’t reach out, simple as that.  You can start with 3 simple but effective actions 1. Create a brand manual → Having a consistent brand image can increase revenue by up to 23%  2. Start blogging → Brands that blog consistently generate up to 67% more leads 3. Choose your color wisely  → The right combination of colors can increase brand recognition by 80%  (Source: smallbizgenius) Inject your brand with personality, and ideas and create a story around it. Remember you are appealing to people and need to create connections. There are branding opportunities you don't want to miss.  Switch to omnichannel marketing to increase your reach  Omnichannel marketing means that all the channels you use to communicate with your target are integrated and connected.  This makes it easier to manage communication, create a consistent schedule for message distribution, make your content reach its audience, and develop a marketing strategy that starts with the big picture first.  Using omnichannel marketing lets you post and schedule to several places at once plus communicate with your customers easily and uniformly.  Nothing gets lost in translation or publication and you can cut workloads, costs, and timeframes by a lot. ...

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  • Tools in Review: The best meeting calendars for your business

    Meetings are one of the key tools you have for business, allowing you to network, present your proposals, and hammer down the finer details on deals. It’s because they are so important and valuable that you should also have a great strategy to manage them. Calendar tools are a great way to seamlessly organize your day, your meetings and keep it all in one place.  5 keys to choosing a calendar tool  Time is the most valuable resource we have, it's what we have to distribute more efficiently and what you should think about first when you consider calendar tools.  1. Integration: you are probably using more than one management, design, or digital tool at once. So, you need to get a tool that integrates with the rest of your apps and other calendars easily  2. Security: if you are going to use this calendar to handle business it needs to be safe. Pick a calendar that protects your information and data to protect your company  3. Features: figure out what are the most important things you need from a calendar. Then choose a tool that you like using, and test out the features to find the right fit  4. Reviews: one of the best ways to know if a product is actually good is to read the reviews from other users and get an insight into how it really works  5. Individual or teams: depending on the size of your team you will need to upgrade to paid plans, or get a calendar tool that allows the individual free accounts to work together  Calendar.com Calendar is our favorite calendar tool. This free app simplifies meeting scheduling to a simple link sharing. Instead of countless email exchanges to set up one meeting, you can just share your calendar on an email and have the other party pick a time and day, simple as that!  With a calendar.com account, you can also:  ✅Receive notifications of important tasks and meetings ✅Collaborate on other calendars and combine with your individual one  ✅Block time slots for work and other needs ✅Integrate with project management apps, time tracking, billing, and invoices, plus more ✅Open an account for FREE  We wrote a full review of this tool and why calendar.com is the number one pick here.  Google Calendar  This is an easy choice since this calendar comes integrated with your GSuite accounts. You can add and schedule Google Meetings with a few clicks, keeping it all within the Google family.  Super useful calendar that communicates very well with the rest of the Google products, good for quick meeting scheduling and keeping track of things. It can also synchronize with your personal calendar for more comprehensive scheduling.  Calendly  Calendly is not fully a calendar app, it's automation software that checks your calendar for free time slots to provide available times for meetings.  Like with calendar.com you can save scheduling time by just sharing links to set up meetings, and it can integrate with other calendars like Google, etc.  Asana  Asana is part of a bigger workflow management platform but it does have a great calendar feature. Made for integrating team calendars and schedules into one to make it easier to work together.  You can schedule meetings, share and collaborate on projects and tasks. To get the Asana calendar you also need to get the full basic services suite. Great for managing projects and internal workflow.  Teamup As the name suggests Teamup was designed for teams. Its main goal is to make it easier to assign, schedule, and collaborate with your team. Schedule meetings, share updates, collaborate on files, and make decisions together.  It has a free version for up to 8 calendars and beyond that, you will need to upgrade to the paid version. ...

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  • Business tool of the week: Better feedback and data with Typeform 

    Feedback is one of the most useful resources you can have, it helps correct issues, improve satisfaction and make your products better. The best part is, all you need to do is ask questions! However,  how you ask the questions is important to getting the right type of feedback and data. That’s how Typeform can help businesses by giving them the right format to ask questions.  Why is feedback and the data from it so important?  Feedback is a guide to a better business straight from the people that matter. Whether you are getting hints at what to change from consumers or requests for internal changes from employees, having a good system to get feedback is vital for your company.  The great majority of businesses, 85% according to a Barclays study, find that online feedback is beneficial to their companies. Finding the best way to hear what people need to say is Typeform’s main goal. Here are a few of the main benefits of getting proper feedback 1. Get information directly from the source: users, consumers, employees, etc  2. Make changes quickly 3. Use templates made for your goals  4. Integrate your data collection with other tech tools  5. Create comprehensive strategies with real insights  6. Discover new facts about your target  7. Reach a wider audience thanks to digital forms and surveys  8. Make your surveys attractive and easy to fill  9. Start collecting and organizing important data on your business  10. Easily share and analyze data from feedback  What is Typeform? Typeform is a no-code platform to create easy and aesthetic digital forms for collecting feedback and other types of information.  With Typeform you can create forms starting from premade templates with great designs and a fast interface. Forms that work for multiple purposes and can also be personalized.  Who can benefit from using Typeform? Almost all businesses and endeavors need data and information collection to function. The process of feedback is what keeps driving change and improvement both internally and externally. There is no replacement for getting accurate feedback.  Business  Typeform helps businesses create attractive feedback forms where they can gain insight into how their consumers are reacting to products, services and other aspects of a business.  The data that is collected in Typeform from clients provides guidelines to change courses, keep what works and see where the brand stands with its target.  Education  Tests and quizzes can be hard on both students and teachers. Because of this, Typeform aims to remake them in a more modern and digital format.  The test and quizzes created in Typeform are more visually attractive to students, the results can be calculated through automation and stored away for later. This makes it a more effective tool to keep students engaged and save time for teachers doing the grading. It can also prevent students from losing tests and grades, as it sometimes happens with the traditional paper format.  HR / Recruitment  HR and talent acquisition departments depend on feedback to improve their performance. Getting your employees to trust and want to take part in the process is going to make a difference in enacting real change in your teams and workflows. On the other hand, it's important to get candidates' input on your recruitment process to ensure you are attracting and retaining top talent through the hiring practice.  Product  Building a better product takes time, it also takes feedback. Making a final product that consumers want to buy needs to include testing, improving, and repeating the cycle again.  Effective surveys point out flaws in designs, unexpected benefits you can use for marketing, and valuable insight for your product, marketing, and design teams. Marketing For making strategies to work you need to know your target very well, that’s where Typeforms comes in. You can create satisfaction measurements, and know how your message is being received or whether you should change the tone of voice in just a few questions.  What you can do using Typeform? Create Quizzes Create Surveys  Create Forms Create Polls Create Tests Feedback is one of the most useful resources you can have, it helps correct issues, improve satisfaction and make your products better. The best part is, all you need to do is ask questions! However,  how you ask the questions is important to getting the right type of feedback and data. That’s how Typeform can help businesses by giving them the right format to ask questions.  Why is feedback and the data from it so important?  Feedback is a guide to a better business straight from the people that matter. Whether you are getting hints at what to change from consumers or requests for internal changes from employees, having a good system to get feedback is vital for your company.  The great majority of businesses, 85% according to a Barclays study, find that online feedback is beneficial to their companies. Finding the best way to hear what people need to say is Typeform’s main goal. Here are a few of the main benefits of getting proper feedback 1. Get information directly from the source: users, consumers, employees, etc  2. Make changes quickly 3. Use templates made for your goals  4. Integrate your data collection with other tech tools  5. Create comprehensive strategies with real insights  6. Discover new facts about your target  7. Reach a wider audience thanks to digital forms and surveys  8. Make your surveys attractive and easy to fill  9. Start collecting and organizing important data on your business  10. Easily share and analyze data from feedback  What is Typeform? Typeform is a no-code platform to create easy and aesthetic digital forms for collecting feedback and other types of information.  With Typeform you can create forms starting from premade templates with great designs and a fast interface. Forms that work for multiple purposes and can also be personalized.  Who can benefit from using Typeform? Almost all businesses and endeavors need data and information collection to function. The process of feedback is what keeps driving change and improvement both internally and externally. There is no replacement for getting accurate feedback.  Business  Typeform helps businesses create attractive feedback forms where they can gain insight into how their consumers are reacting to products, services and other aspects of a business.  The data that is collected in Typeform from clients provides guidelines to change courses, keep what works and see where the brand stands with its target.  Education  Tests and quizzes can be hard on both students and teachers. Because of this, Typeform aims to remake them in a more modern and digital format.  The test and quizzes created in Typeform are more visually attractive to students, the results can be calculated through automation and stored away for later. This makes it a more effective tool to keep students engaged and save time for teachers doing the grading. It can also prevent students from losing tests and grades, as it sometimes happens with the traditional paper format.  HR / Recruitment  HR and talent acquisition departments depend on feedback to improve their performance. Getting your employees to trust and want to take part in the process is going to make a difference in enacting real change in your teams and workflows. On the other hand, it's important to get candidates' input on your recruitment process to ensure you are attracting and retaining top talent through the hiring practice.  Product  Building a better product takes time, it also takes feedback. Making a final product that consumers want to buy needs to include testing, improving, and repeating the cycle again.  Effective surveys point out flaws in designs, unexpected benefits you can use for marketing, and valuable insight for your product, marketing, and design teams. Marketing For making strategies to work you need to know your target very well, that’s where Typeforms comes in. You can create satisfaction measurements, and know how your message is being received or whether you should change the tone of voice in just a few questions.  What you can do using Typeform? Create Quizzes Create Surveys  Create Forms Create Polls Create Tests ...

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  • Tools in review: The best digital business card

    Inlat is all about helping you find the best tech tools to take your business to the next level, here we will take a look at the top three tools in any category, their benefits, and give you a general rundown of what you can get out of each one, plus why you these particular tools should interest you.  What are digital business cards? Digital business cards are the tech replacement for paper business cards, they are more advanced, stylish, eco-friendly, and versatile. They can give your networking a solid boost and add to your efforts in making a great first impression, plus they are a more complete way to share information.  Benefits of using digital business cards over paper cards  Share all your information in one card, with no space limitations  Add links to your website, portfolio, online store, etc  Link to your WhatsApp and calendar to schedule meetings No contact is needed to share  Connect to your social media accounts  Turn it into an email marketing signature with Linkcard  Less paper waste, more eco-conscious  Update your information whenever you need to  Track traffic data from your business card Never run out of cards again! Want a rundown of the more important reasons to go digital? We’ve got you!  The best apps to create digital business cards  Digital business cards are quickly becoming a must-have, especially when the opportunity to network comes up. Having a digital business card allows you to share information easily, digitally, and personalized. This popularity increase means there are more options to choose from when building your digital business cards, we’ll show some of the ones we prefer.  #1 Linkcard.app Linkcard.app has been at the top of Inlat’s digital tools list for a long time, this no-code microsite builder can help you create impressive digital business cards and so much more! Super easy-to-use dashboard and professionally designed templates to build your digital business card with all the perks you want and some extra features that will make the business even smoother.  This is our personal favorite and we love the versatility the platform offers users, plus you can have your free digital business card forever, and we are not the only ones to think so, check out this other Linkcard vs other digital cards review. Check out what Linkcard’s digital business cards look like here  What do you get with Linkcard? Get one free card forever  Business and enterprise plans for bigger needs  Share with QR, email, links, WhatsApp and text  Create email signatures  Link to social media, websites, portfolios, and more  Add pictures and videos  Create a direct message options  Link to your meeting calendar  Use it as a Link in Bio for your profiles  Add QR codes  Use features like Lead Booster to improve your conversions #2 HiHello HiHello is another of the digital card creators we can recommend, they have an easy-to-use builder and the basics you need for your next presentation card.  Also built for improving networking and improving on the old paper-made cards, HiHello is a solid option for those looking to update their cards. What do you get with HiHello? Free card for individual plan  Share cards easily with QR codes, links, email, and more Add and update your information  Link to websites and more Update connection to contacts   Personalize color  Choose from different backgrounds  #3 Knowee Knowee is the last on our list, this digital business card builder puts a lot of focus on the sustainable aspect of the product, proud to be an eco-friendly option for businesses.  What do you get with Knowee? ●Free card ●Save others cards  ●Personalize with logo and picture  ●Create an email signature  ●Share as many times as you want How to create a digital business card for free?  1. Go to Linkcard or your favorite builder option, register  2. Build you card in minutes  3. and go!  ...

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  • 5 key tips for generating qualified leads

    Lead generation is one of the most important parts of a successful startup or business. It’s the first step of the user and client acquisition process so it needs to be constant and strong. Once you figure out how to generate great leads you will see an expansion in business and profit.  The best way to go about this is to set strategies and automate lead collection, generating a continuous flow of leads for your company.  Build a content strategy for your website  Content is one of the best ways to generate leads from your website. It capitalizes on your target's interests to introduce your brand, and services and funnel people from an article to a meeting or subscription.  This article for example is aimed at giving tips for lead generation but it also exposes readers to Inlat’s knowledge in business and can create leads for us.  The main thing to remember about content as a lead generator is that it is a long-term strategy, you need to produce content regularly, make sure it has quality, and is actually helpful to your target demographic.  Here’s a quick starter guide to creating your content strategy: 1. Research your target audience's needs and likes  2. Create a solid brand tone and persona  3. Build a good content creation team including blog writing and visual talent  4. Diversify your content from blogs to videos, tutorials, ebooks, and more 5. Use content across platforms and adapt from the website to social  Collect and analyze data  Data is everything when it comes to lead generation. One of the best things about the digital age is how much data we can collect and what we can learn from it.  Paying attention to your lead generation data will tell you what parts of your website and social campaigns are captivating your targets, what type of messaging works, and what your most in-demand service or product is.  If you are starting out, then focus on the basics where is the consumer traffic coming from, what pages get the most views, the user's journey from homepage to shop or subscription, and where you are losing leads on the site.  Use these focal points to improve your strategy and performance by trying different copy, graphics, or functionalities.  Pay attention to mobile  According to a Hubspot research, mobile optimization is one of the most successful strategies for lead generation, 64% of SEO marketers think so. Because mobile traffic, shopping, and acquisition have become so major you can no longer ignore this vital part of your digital lead funnel.  Having a mobile experience that can bring in successful leads can be a game-changer for your business and it doesn’t take much. To enhance your mobile presence you need to build mobile-first sites to create an active mobile presence and invest in mobile ads. Scale-up to new markets    We told you we’d talk about Inlat, this is it. One of the best ways to generate more leads is to expand your markets and to do that you will need to scale up partners like Inlat. For us, the mission is getting you in a competitive position in the Americas, providing you with the tools for success, and seeing you grow.  New markets bring more leads, once you have created a solid stream of users where you started it's time to think about expansion. This is not only healthy business is the only way to grow your company. Think carefully about what market works with your product and plan your strategy with the help of people familiar with the new territory.  Create a global strategy for marketing, sales, and accounts  If you want a successful quality lead generation funnel your strategy needs to encompass the marketing, sales, and account teams. Having these three departments on the same page when it comes to attacking, managing, and turning leads into customers is going to be essential since they will all rely on each other.  The marketing message needs to stay true → to what the sales team can deliver so that → accounts can then manage relations and expectations ...

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