• 5 key tips for generating qualified leads

    Lead generation is one of the most important parts of a successful startup or business. It’s the first step of the user and client acquisition process so it needs to be constant and strong. Once you figure out how to generate great leads you will see an expansion in business and profit.  The best way to go about this is to set strategies and automate lead collection, generating a continuous flow of leads for your company.  Build a content strategy for your website  Content is one of the best ways to generate leads from your website. It capitalizes on your target's interests to introduce your brand, and services and funnel people from an article to a meeting or subscription.  This article for example is aimed at giving tips for lead generation but it also exposes readers to Inlat’s knowledge in business and can create leads for us.  The main thing to remember about content as a lead generator is that it is a long-term strategy, you need to produce content regularly, make sure it has quality, and is actually helpful to your target demographic.  Here’s a quick starter guide to creating your content strategy: 1. Research your target audience's needs and likes  2. Create a solid brand tone and persona  3. Build a good content creation team including blog writing and visual talent  4. Diversify your content from blogs to videos, tutorials, ebooks, and more 5. Use content across platforms and adapt from the website to social  Collect and analyze data  Data is everything when it comes to lead generation. One of the best things about the digital age is how much data we can collect and what we can learn from it.  Paying attention to your lead generation data will tell you what parts of your website and social campaigns are captivating your targets, what type of messaging works, and what your most in-demand service or product is.  If you are starting out, then focus on the basics where is the consumer traffic coming from, what pages get the most views, the user's journey from homepage to shop or subscription, and where you are losing leads on the site.  Use these focal points to improve your strategy and performance by trying different copy, graphics, or functionalities.  Pay attention to mobile  According to a Hubspot research, mobile optimization is one of the most successful strategies for lead generation, 64% of SEO marketers think so. Because mobile traffic, shopping, and acquisition have become so major you can no longer ignore this vital part of your digital lead funnel.  Having a mobile experience that can bring in successful leads can be a game-changer for your business and it doesn’t take much. To enhance your mobile presence you need to build mobile-first sites to create an active mobile presence and invest in mobile ads. Scale-up to new markets    We told you we’d talk about Inlat, this is it. One of the best ways to generate more leads is to expand your markets and to do that you will need to scale up partners like Inlat. For us, the mission is getting you in a competitive position in the Americas, providing you with the tools for success, and seeing you grow.  New markets bring more leads, once you have created a solid stream of users where you started it's time to think about expansion. This is not only healthy business is the only way to grow your company. Think carefully about what market works with your product and plan your strategy with the help of people familiar with the new territory.  Create a global strategy for marketing, sales, and accounts  If you want a successful quality lead generation funnel your strategy needs to encompass the marketing, sales, and account teams. Having these three departments on the same page when it comes to attacking, managing, and turning leads into customers is going to be essential since they will all rely on each other.  The marketing message needs to stay true → to what the sales team can deliver so that → accounts can then manage relations and expectations ...

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  • Pre-market qualification: How to plan a market entry? 

    Being ready to expand your business into new markets means you have achieved the success needed where you started, it also means you are ready to put in the work needed to do it right. Growing from one market to conquering another requires organization, research, investment, and a  deep understanding of the new territory.  Take for example Latin America, a young growing market that can be a productive investment for years while at the same time being an economic landscape you need to tread carefully. Entering the Latam market is a great idea for some businesses, however, it requires companies to come prepared. The region, where Inlat is an expert market partner, is one that is leaving its tumultuous past behind for a shiny future, a market that is great, especially for startups.  How do you know your company is ready to enter Latam or any new market? 1. You are turning a profit in your current market  2. You have investors lined up to back your new market venture  3. You have allies or partners in the new market  4. You know there is a clear need for your product or service in the new market  5. You have previous knowledge or a successful position in this market  Timing your entry into a new market  Timing is everything when it comes to market entry, so you need to plan your first steps carefully. Entering the market at the right time makes a huge difference, and can change the way users respond and embrace your product.  To do this you need to keep an eye on the market, have a tight week-by-week plan for introducing your brand in the market, and plan supply, marketing, and all other aspects ahead of the incursion. Figuring out what you need to enter the new market  Once you have looked at the timing you’ll need to start a checklist of other items on your market entry list. Depending on the market this list will change but it is essential you have a solid growth infrastructure to complete your goals in the new landscape.  Cultural settings  First, figure out the cultural differences you will need to adjust to. How to relate with the local customers or users, these are all the general details: ✅ Languages  ✅ Cultural practices  ✅ Limits and what to avoid  ✅ How to advertise there? ✅ Demographics  Competitor research  One of the most important parts of this market entre preparedness is recognizing and sizing up your competition. This gives you an overall view of the market you’ll be competing in and where your product stands amongst the others.  Getting reliable partners in the new market  A reliable market entry is a special ingredient in any market incursion. Creating partnerships with the right companies, consulting firms, or distributors will get you closer to your target audience and provide a smoother entry into the market.  At Inlat we guide our clients into the Latin American market with a combination of inside knowledge, customer insights, and the best growth strategic planning in the region.  Coming up with a new marketing strategy adaptable to the new market  New markets require new marketing strategies. This target will need to be spoken to in a new way, so your marketing plans will need an adjustment. Investing in marketing research and expertise will make a huge difference. Having some insight into what the demographics respond to and what works and doesn’t in that market, will make your strategy more effective.  Launch and for gathering data for adjustments  The final parts of your new market entry will be the after-launch results. You won’t fully know how the public will react to your product until you launch your product. Prepare to collect and analyze the data that comes in after your first launch. This will help you assess, reorganize and improve results.  Good luck in the next market! ...

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  • How to choose a Scale-Up partner service?

    Scaling-up is the process that most companies go through after their initial foundation and success to increase growth. There are partners that specialize in helping brands go through the Scale-up phase. These partners have the know-how and the connection to make growth a much simpler goal to achieve.  What are Scale-up services partners? Scale-up services partners are there to set up companies for success and growth. They offer the accompanying services that increase revenue, brand awareness, presence, etc, depending on your goal.  As an example, Scale-up services at Inlat Global include:  1. Pre/entry market qualification 2. Market guidance and connection for Latin America 3. Sales execution 4. Qualified lead generation 5. Business development  6. Management of your Key Account 7. Growth Marketing: social media, content marketing, etc.  8. So much more! Main benefits of using a Scale-up partner ●Grow faster and easier ●Get access to a new market with a knowledgeable guide  ●Use your partner’s services to cover your own needs ●Save time and money  ●Outsource tasks you can’t cover  ●Get connected with other companies for partnerships and collaborations  Here’s what you should look for in a Scale-up partner  Gain expertise One of the main things you want to get out of a business growth partner is expertise. They need to be better than you at what they do, that’s why you hired them in the first place.  When choosing a consultancy or business partner, look at what you are lacking first and see what matches and fills your needs. That will be key to choosing the right Scale-up services provider.  Good communication  A good partnership needs communication to be easy and transparent. When choosing your growth service provider examine how the meetings, emails, and general communication go. It helps immensely to work with people you can relate ideas to easily.  If they can understand your vision it's more likely they can make it happen. It also helps in terms of relaying your company’s identity to other third parties.  Access new markets  One of the most significant things Scale-up partners can do for your company brings you into new markets. Expanding your reach into unexplored target audiences can have a huge impact on your growth and revenues.   Why do you need to be in Latin American markets?  Latin America is an increasingly digital region with no signs of stopping its evolution. It’s also an incredibly diverse market with many countries and possibilities for growth. Inlat specializes in the Latin American market; granting companies access to key business opportunities while providing expert guidance through the market.  Another aspect to remember is that Latin America is a young region, in terms of population age, increasing its value in the long term. There is much to gain if you enter the market the right way with Inlat.  Boost marketing actions  One of the main components of scaling up is marketing. You need to look for growth partners that have a dedicated marketing service and can give you the support you need to expand your marketing efforts.  Compatible and innovative technology  If you are partnering up with another company your tech needs to match or be improved. Having tech compatibility makes communication and work easier. If your partner can also offer access to better tech tools is a plus, meaning they can improve your processes and handle their own work efficiently.  Make sure to take a look at the tech your partner is using and what other companies they work for to scope out opportunities and matches. ...

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  • 3 Growth marketing strategies to boost your business

    The last couple of years have made a deep dent in a lot of businesses and changed the landscape of entrepreneurship. Many integral parts of business have moved even further into the digital spectrum, while the importance of having a brand personality is even stronger.  So what tools can help you achieve success? One’s that join both of those things. These are 3 growth marketing strategies that can boost business and solidify your brand.  What are growth marketing strategies?  Growth marketing strategies are the different ways in which a company can approach marketing in order to achieve different goals from scaling up to increase sales. They are the basic foundations that will direct actions, budgeting, and planning. Depending on what the company wants to accomplish. So, it is important that the first step you take is to identify the growth objective.  You can use growth marketing strategies to get better results in all these areas:  ✅ Brand awareness  ✅ User base ✅ Gross sales  ✅ Social media following  ✅ Website visits Once you have identified your goal you can get started on strategies. For this article, we’ll show you 3 growth marketing strategies that are useful for almost all purposes.  Email marketing  Yes, email marketing is still a great tool for growth, one of the best actually. A lot of people complain about being subscribed to too many email lists, but those lists tend to work. It keeps customers informed, engaged, and can be a direct lead or sales generator. Email marketing can help you with three major things: 1. Increase engagement  2. Boost sales  3. Improve customer retention To get started with your email marketing strategy follow these steps: 1. Identify your goal, what you want to say, and your target audience  2. Create a brand tone so that writing is simple and recognizable  3. Make the content of your emails valuable for your clients  4. Create an email marketing signature for all your emails, we recommend LinkCard 5. Use automated tools to make things easier  Scale-up partnerships  Scale-up partnerships can give your company the competitive edge it lacks while granting you access to marketing tools you don't have. Why is it a good idea to get a scale-up partner? Because they take care of the work for you, you get to keep focusing on work and have your partner give you the keys for growth.  It is an excellent option for companies and brands that want to stay product-focused, don't have the bandwidth to expand marketing teams, or for those that want to explore a new market with local guidance.  Scaling up is what we do at Inlat Global; we provide our partners with multiple growth services and access to new markets in Latin America. So, we know what we are talking about here.  Content marketing  Content marketing will be the foundation of your SEO, organic traffic, and audience building. Creating quality content that your target finds useful is going to be one of the most effective and versatile marketing hacks. The best part is you can use it in so many ways! If you don’t have a huge marketing budget then this is for you → One piece of content is used for a blog, then a video shared on social media, added to an email campaign, and so much more. If you do have a big budget → Higher quality content, advertising, etc.  Content marketing is all about creating value around your brand, connecting with your audience, and making sure they relate your name to positive ideas. ...

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  • What is the startup death valley curve?

    Any business, no matter how ingenious, will run into trouble. One of the most common issues for startups is the death valley curve or J curve. This is a financial phenomenon that occurs to startups when they run out of their initial funds and have to face a harsh market. At this point, they will either fail, adapt, get more funding, or scale-up.  Planning for the J curve of startup death valley must be part of your strategy as a CEO and founder of a startup. With only 10% of startups making it in the long run, being ready to face this financial situation will ensure your business has a better shot at being one of the ones that thrive, holding you together until you can start to turn a profit again.  What is the startup death valley curve? The startup death valley curve or J curve refers to the graph that comes out when your cash funds are plotted against time, which is expected to dip to the negative before rising again. It is an assumed risk of entrepreneurship and almost unavoidable for any new business. Overcoming the death valley curve is a sign of maturity for both leaders and the idea at the core of the startup. How your industry type affects your J curve While the J curve will always follow the same shape, depending on the industry it will have a more or less dramatic decline. Low risk  Low-risk business ventures like food, hospitality, or traditional services, will have a smaller dip in most cases. As expenses can be accurately calculated as well as revenue expectancy.  High risk  High-risk ventures like tech startups have more pronounced dips in their J curves, caused by product experimentation and development expenses. The graphic is more dramatic also because of the high return high-risk ventures can produce. How does scaling up help you avoid falling victim to the startup death valley curve? The best way to help your startup pass the death curve valley is to scale up and start making a profit again fast.  Having a strategy for growth is the best antidote for a slump in your finances. Why? It gives you a direction to place your efforts and the rest of your funds  Makes it easier to get more investment when you have a plan  Opens your business to new markets that can bring in profit A healthy J curve startup progression looks like this  Startup creation  Release your product  Experimenting and investing with the best product version (death valley area, usually where the dip happens)  Building a solid business model  Scaling up Invest your earnings and celebrate your wins! How to scale up your Startup business? Scaling up your startup is the best plan to take on expected death valley curves, even if you do not experience a dip in your financial situation. Because scaling up is basically just a road map for growth it's going to come in handy no matter what. Here’s how you can get started with a scale-up plan for your business.  Do an internal evaluation Set concrete and achievable goals Explore scale up new partners and markets  Create a growth plan and focus your investments on it  Commit to the scale-up plan  ...

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  • How startups can use the scale-up strategy?

    So, you had an idea that you managed to develop into a business, a startup, and now you are ready to take it to the next level. Being in the startup business can be one of the most exciting and tough things any entrepreneur can take on. It requires the foresight to look for good ideas and the business mind to make the right choices at the right time. Scale-Up strategy can be one of the best choices you make for your startup and it can move you away from growing pains to solid gains, by letting you explore new exciting marketing tools, expanding targets, and more.  What is Scale-Up? A Scale-Up is basically a business that is experiencing high growth. If we follow the OECD definition it would be companies growing either employee or turnover numbers by 20% yearly, for at least the past three years. Three years and more of continuous growth sounds good, right? Let’s get you there.  This is the most important stage of growth for most companies, as you are getting ready to prove your real, consistent power in the market. It’s the make or break part of the story for many brands.  Differences between Scale-Ups and Startups  Scale-Ups are the next logical steps for startups. Unlike the initial startup stage, Scale-Ups are no longer experimenting with products, they know what works and have a solid offering. They also usually have funding or are bringing in revenue to consider growth. As well as having a more organized internal structure ready to receive new employees.  Think of a Scale-Up as the more mature version of the startup, on its way to being a big, consolidated company. How to build a Scale-Up Strategy for your business?  Scale-up specifics will vary in each company, depending on markets and targets, but there are a few general steps you can take in order to prepare a path to turn your startup into a Scale-Up. 1.Get a clear picture of your now You need to know where your startup stands now in order to make any plans for becoming a Scale-up or changing course. Having an overall view of where your finances, resources, products, and team is, will ensure the goals set, and decision-making is much easier.   2. Set goals You know where you are, now define where you want to be! Set clear, realistic goals for your business and then separate those goals into smaller more specific accomplishments. This helps you not feel overwhelmed and celebrate each step forward.  3. Be SMART Whatever you want to achieve, the tactics to get there need to be SMART and by that we mean Specific  Measurable  Achievable  Relevant  Time bound  4. Create a core team  Figure out who in the current team is most valuable, who needs help or motivation, and give it to them. Having clearly defined responsibilities and talent helps you know where to go for what you need, and makes the company respond to pressure positively.  5. Expand your horizons  Exploring new markets with the right alliances, like you can do in Latin America with inlat can expand the revenue possibilities and have a huge impact on your growth. The market and audience you started with do not have to always stay the same, in fact, it is almost necessary for it to change.  6. Turn ideas into numbers  All of the things you want to do need to translate to hard numbers, meaning investment needed, new employees, to add, markets to expand to, advertisement, etc. Be prepared to back up your idea with data. ...

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  • Startups, Raising Funds vs. Making Money?

    Early stage technological startups are typically founded by highly talented individuals; generally speaking, by at least one technically-oriented brilliant founder. While the question in the title “Raising Funds vs. Making Money?” may not make sense since both are valid tracks that can be adopted separately or in conjunction, the main issue remains the timing of such decision that will determine the faith of the recently born startup… Mypersonal opinion is that early stage B2B startups (the core of my professional activity), beyond proof of concept or MVP, would be better off — both in the short & medium term — if they were to become self-sustained through the traditional commercial model, the one that is put simply: based on selling with a markup and growing out from the value the product or service generates to its customers. Let me explain! The commonly accepted startup growth model is based on raising money for speeding up time-to-market and eventually, some day along the road, hit the jackpot with a miraculous exit. It is no secret that only 10% of startups survive after two years of existence and very few make it to the promised land, putting aside the lonely planet of the world’s unicorns. For early stage, Raising Funds may mean using your own savings, or getting initial angel support from friends and family; but at some point, almost inevitably, as your traction grows, appears the temptation of accepting to join valuable acceleration programs or investment from individuals or companies that will eventually take a relatively high stake of your business even before it takes-off. By the way, it may be the right decision! My claim is that it’s all about the right timing, the perceived value and available alternatives (if any). There are alternatives! If you believe your product or service indeed responds to a market need or actually solves a problem for the masses or for a niche, if you are convinced your solution has potential, then you must first prove it! Start by proving it to yourself and then push forward by disrupting the standard startup acceleration model by simply building a sound sales pipeline, by conquering the market by your own means, by developing sales channels, by bringing about partnerships and alliances and by growing organically through healthy sales! What will you achieve by doing that? A lot!! Hands-on market experience for improving your value proposition, go-to-market and positioning. Users’ feedback for improving your product or service. Learn from commercial insights, market, pricing and competition. Raise your startup valuation! and improve your negotiation position for whenever you decide it’s time to raise funds. Alternatively, if your growth has been sustained by healthy economics, take your business to the next level. There’s no reason why you won’t be able to achieve it through the reinjection of funds from your own sales! Mytwo cents: trust your talent, ask for advice, don’t rush towards raising money, invest all your energy in first making money, if it worked for you, I can assure you no investor will turn its back towards healthy KPIs! ...

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