About:inlatweb
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5 Top demand generation strategies
Demand drives business, it is the force behind production and sales. An essential part of any business is to adapt to create more demand for their product or service. When your company is not a provider of necessary goods, you need to learn to become attractive enough to persuade buyers to spend their money on you. So, how can you make demand increase? Here are 5 strategies that can help you! Develop your LinkedIn profiles for both company and personal When it comes to B2B and SaaS companies LinkedIn is the most important social media channel. Why is LinkedIn so important? Because it's responsible for more than half of all social traffic on B2B sites and similar blogs, it's basically the place to be for B2B and demand building. This former professional networking platform has become one of the best mediums to boost brand awareness, make connections with sales departments and create demand for your product. If your company is focused on B2B products or services, then you need to jump on creating an attractive Linkedin profile for your brand, your employees, and yourself. One of the best things about LinkedIn is that personal profiles are just as important (if not more) than the company side. Personal profiles can boost brand awareness and be an incredible selling force for your company. Think of each employee as a potential influencer on LinkedIn. Plus, this strategy can help with not only demand but also recruitment, awareness, and overall brand building. What to focus on with LinkedIn profiles 1. Use good images and offer quality content to followers 2. Ask employees to participate in content distribution 3. Give your employees graphic support for their posts 4. Build a unique tone of voice and allow employees to do the same 5. Quality over quantity always but don't stay silent for too long Elevate your content marketing Content marketing is a cost-effective, long-term strategy for driving demand. Creating quality content will not only add value to your brand but create the foundation for boosting demand. You can introduce through content the reasons why your product or service is needed and link to parts of your business that can help customers achieve their goals. The key will be to offer enough advice, tips, and quality data to be a valuable resource while highlighting how your product or service can help others achieve goals. Automate your lead management Lead quality and management are going to be key strategies for demand generation. Leads are where you get demand from and those connections will be the foundations of business. Being able to get qualified leads and not lose them in the noise of everyday tasks will make your demand shoot up. These clients already have needs and your rapid response is the market driver that will make the difference. We use CRM and lead management platforms like Streak to stay on top of each customer and provide a quality service that sets us apart, you will want the same for your company. Automation saves time, prevents mistakes, and keeps your leads organized for you to meet goals, boost demand, and more! Boost brand awareness Want more people to ask for your services/product? Tell them what you do! This is demand 101: if people don't know what you do or who you are, they won’t reach out, simple as that. You can start with 3 simple but effective actions 1. Create a brand manual → Having a consistent brand image can increase revenue by up to 23% 2. Start blogging → Brands that blog consistently generate up to 67% more leads 3. Choose your color wisely → The right combination of colors can increase brand recognition by 80% (Source: smallbizgenius) Inject your brand with personality, and ideas and create a story around it. Remember you are appealing to people and need to create connections. There are branding opportunities you don't want to miss. Switch to omnichannel marketing to increase your reach Omnichannel marketing means that all the channels you use to communicate with your target are integrated and connected. This makes it easier to manage communication, create a consistent schedule for message distribution, make your content reach its audience, and develop a marketing strategy that starts with the big picture first. Using omnichannel marketing lets you post and schedule to several places at once plus communicate with your customers easily and uniformly. Nothing gets lost in translation or publication and you can cut workloads, costs, and timeframes by a lot. ...
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Tools in Review: The best meeting calendars for your business
Meetings are one of the key tools you have for business, allowing you to network, present your proposals, and hammer down the finer details on deals. It’s because they are so important and valuable that you should also have a great strategy to manage them. Calendar tools are a great way to seamlessly organize your day, your meetings and keep it all in one place. 5 keys to choosing a calendar tool Time is the most valuable resource we have, it's what we have to distribute more efficiently and what you should think about first when you consider calendar tools. 1. Integration: you are probably using more than one management, design, or digital tool at once. So, you need to get a tool that integrates with the rest of your apps and other calendars easily 2. Security: if you are going to use this calendar to handle business it needs to be safe. Pick a calendar that protects your information and data to protect your company 3. Features: figure out what are the most important things you need from a calendar. Then choose a tool that you like using, and test out the features to find the right fit 4. Reviews: one of the best ways to know if a product is actually good is to read the reviews from other users and get an insight into how it really works 5. Individual or teams: depending on the size of your team you will need to upgrade to paid plans, or get a calendar tool that allows the individual free accounts to work together Calendar.com Calendar is our favorite calendar tool. This free app simplifies meeting scheduling to a simple link sharing. Instead of countless email exchanges to set up one meeting, you can just share your calendar on an email and have the other party pick a time and day, simple as that! With a calendar.com account, you can also: ✅Receive notifications of important tasks and meetings ✅Collaborate on other calendars and combine with your individual one ✅Block time slots for work and other needs ✅Integrate with project management apps, time tracking, billing, and invoices, plus more ✅Open an account for FREE We wrote a full review of this tool and why calendar.com is the number one pick here. Google Calendar This is an easy choice since this calendar comes integrated with your GSuite accounts. You can add and schedule Google Meetings with a few clicks, keeping it all within the Google family. Super useful calendar that communicates very well with the rest of the Google products, good for quick meeting scheduling and keeping track of things. It can also synchronize with your personal calendar for more comprehensive scheduling. Calendly Calendly is not fully a calendar app, it's automation software that checks your calendar for free time slots to provide available times for meetings. Like with calendar.com you can save scheduling time by just sharing links to set up meetings, and it can integrate with other calendars like Google, etc. Asana Asana is part of a bigger workflow management platform but it does have a great calendar feature. Made for integrating team calendars and schedules into one to make it easier to work together. You can schedule meetings, share and collaborate on projects and tasks. To get the Asana calendar you also need to get the full basic services suite. Great for managing projects and internal workflow. Teamup As the name suggests Teamup was designed for teams. Its main goal is to make it easier to assign, schedule, and collaborate with your team. Schedule meetings, share updates, collaborate on files, and make decisions together. It has a free version for up to 8 calendars and beyond that, you will need to upgrade to the paid version. ...
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Business tool of the week: Better feedback and data with Typeform
Feedback is one of the most useful resources you can have, it helps correct issues, improve satisfaction and make your products better. The best part is, all you need to do is ask questions! However, how you ask the questions is important to getting the right type of feedback and data. That’s how Typeform can help businesses by giving them the right format to ask questions. Why is feedback and the data from it so important? Feedback is a guide to a better business straight from the people that matter. Whether you are getting hints at what to change from consumers or requests for internal changes from employees, having a good system to get feedback is vital for your company. The great majority of businesses, 85% according to a Barclays study, find that online feedback is beneficial to their companies. Finding the best way to hear what people need to say is Typeform’s main goal. Here are a few of the main benefits of getting proper feedback 1. Get information directly from the source: users, consumers, employees, etc 2. Make changes quickly 3. Use templates made for your goals 4. Integrate your data collection with other tech tools 5. Create comprehensive strategies with real insights 6. Discover new facts about your target 7. Reach a wider audience thanks to digital forms and surveys 8. Make your surveys attractive and easy to fill 9. Start collecting and organizing important data on your business 10. Easily share and analyze data from feedback What is Typeform? Typeform is a no-code platform to create easy and aesthetic digital forms for collecting feedback and other types of information. With Typeform you can create forms starting from premade templates with great designs and a fast interface. Forms that work for multiple purposes and can also be personalized. Who can benefit from using Typeform? Almost all businesses and endeavors need data and information collection to function. The process of feedback is what keeps driving change and improvement both internally and externally. There is no replacement for getting accurate feedback. Business Typeform helps businesses create attractive feedback forms where they can gain insight into how their consumers are reacting to products, services and other aspects of a business. The data that is collected in Typeform from clients provides guidelines to change courses, keep what works and see where the brand stands with its target. Education Tests and quizzes can be hard on both students and teachers. Because of this, Typeform aims to remake them in a more modern and digital format. The test and quizzes created in Typeform are more visually attractive to students, the results can be calculated through automation and stored away for later. This makes it a more effective tool to keep students engaged and save time for teachers doing the grading. It can also prevent students from losing tests and grades, as it sometimes happens with the traditional paper format. HR / Recruitment HR and talent acquisition departments depend on feedback to improve their performance. Getting your employees to trust and want to take part in the process is going to make a difference in enacting real change in your teams and workflows. On the other hand, it's important to get candidates' input on your recruitment process to ensure you are attracting and retaining top talent through the hiring practice. Product Building a better product takes time, it also takes feedback. Making a final product that consumers want to buy needs to include testing, improving, and repeating the cycle again. Effective surveys point out flaws in designs, unexpected benefits you can use for marketing, and valuable insight for your product, marketing, and design teams. Marketing For making strategies to work you need to know your target very well, that’s where Typeforms comes in. You can create satisfaction measurements, and know how your message is being received or whether you should change the tone of voice in just a few questions. What you can do using Typeform? Create Quizzes Create Surveys Create Forms Create Polls Create Tests Feedback is one of the most useful resources you can have, it helps correct issues, improve satisfaction and make your products better. The best part is, all you need to do is ask questions! However, how you ask the questions is important to getting the right type of feedback and data. That’s how Typeform can help businesses by giving them the right format to ask questions. Why is feedback and the data from it so important? Feedback is a guide to a better business straight from the people that matter. Whether you are getting hints at what to change from consumers or requests for internal changes from employees, having a good system to get feedback is vital for your company. The great majority of businesses, 85% according to a Barclays study, find that online feedback is beneficial to their companies. Finding the best way to hear what people need to say is Typeform’s main goal. Here are a few of the main benefits of getting proper feedback 1. Get information directly from the source: users, consumers, employees, etc 2. Make changes quickly 3. Use templates made for your goals 4. Integrate your data collection with other tech tools 5. Create comprehensive strategies with real insights 6. Discover new facts about your target 7. Reach a wider audience thanks to digital forms and surveys 8. Make your surveys attractive and easy to fill 9. Start collecting and organizing important data on your business 10. Easily share and analyze data from feedback What is Typeform? Typeform is a no-code platform to create easy and aesthetic digital forms for collecting feedback and other types of information. With Typeform you can create forms starting from premade templates with great designs and a fast interface. Forms that work for multiple purposes and can also be personalized. Who can benefit from using Typeform? Almost all businesses and endeavors need data and information collection to function. The process of feedback is what keeps driving change and improvement both internally and externally. There is no replacement for getting accurate feedback. Business Typeform helps businesses create attractive feedback forms where they can gain insight into how their consumers are reacting to products, services and other aspects of a business. The data that is collected in Typeform from clients provides guidelines to change courses, keep what works and see where the brand stands with its target. Education Tests and quizzes can be hard on both students and teachers. Because of this, Typeform aims to remake them in a more modern and digital format. The test and quizzes created in Typeform are more visually attractive to students, the results can be calculated through automation and stored away for later. This makes it a more effective tool to keep students engaged and save time for teachers doing the grading. It can also prevent students from losing tests and grades, as it sometimes happens with the traditional paper format. HR / Recruitment HR and talent acquisition departments depend on feedback to improve their performance. Getting your employees to trust and want to take part in the process is going to make a difference in enacting real change in your teams and workflows. On the other hand, it's important to get candidates' input on your recruitment process to ensure you are attracting and retaining top talent through the hiring practice. Product Building a better product takes time, it also takes feedback. Making a final product that consumers want to buy needs to include testing, improving, and repeating the cycle again. Effective surveys point out flaws in designs, unexpected benefits you can use for marketing, and valuable insight for your product, marketing, and design teams. Marketing For making strategies to work you need to know your target very well, that’s where Typeforms comes in. You can create satisfaction measurements, and know how your message is being received or whether you should change the tone of voice in just a few questions. What you can do using Typeform? Create Quizzes Create Surveys Create Forms Create Polls Create Tests ...
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Tools in review: The best digital business card
Inlat is all about helping you find the best tech tools to take your business to the next level, here we will take a look at the top three tools in any category, their benefits, and give you a general rundown of what you can get out of each one, plus why you these particular tools should interest you. What are digital business cards? Digital business cards are the tech replacement for paper business cards, they are more advanced, stylish, eco-friendly, and versatile. They can give your networking a solid boost and add to your efforts in making a great first impression, plus they are a more complete way to share information. Benefits of using digital business cards over paper cards Share all your information in one card, with no space limitations Add links to your website, portfolio, online store, etc Link to your WhatsApp and calendar to schedule meetings No contact is needed to share Connect to your social media accounts Turn it into an email marketing signature with Linkcard Less paper waste, more eco-conscious Update your information whenever you need to Track traffic data from your business card Never run out of cards again! Want a rundown of the more important reasons to go digital? We’ve got you! The best apps to create digital business cards Digital business cards are quickly becoming a must-have, especially when the opportunity to network comes up. Having a digital business card allows you to share information easily, digitally, and personalized. This popularity increase means there are more options to choose from when building your digital business cards, we’ll show some of the ones we prefer. #1 Linkcard.app Linkcard.app has been at the top of Inlat’s digital tools list for a long time, this no-code microsite builder can help you create impressive digital business cards and so much more! Super easy-to-use dashboard and professionally designed templates to build your digital business card with all the perks you want and some extra features that will make the business even smoother. This is our personal favorite and we love the versatility the platform offers users, plus you can have your free digital business card forever, and we are not the only ones to think so, check out this other Linkcard vs other digital cards review. Check out what Linkcard’s digital business cards look like here What do you get with Linkcard? Get one free card forever Business and enterprise plans for bigger needs Share with QR, email, links, WhatsApp and text Create email signatures Link to social media, websites, portfolios, and more Add pictures and videos Create a direct message options Link to your meeting calendar Use it as a Link in Bio for your profiles Add QR codes Use features like Lead Booster to improve your conversions #2 HiHello HiHello is another of the digital card creators we can recommend, they have an easy-to-use builder and the basics you need for your next presentation card. Also built for improving networking and improving on the old paper-made cards, HiHello is a solid option for those looking to update their cards. What do you get with HiHello? Free card for individual plan Share cards easily with QR codes, links, email, and more Add and update your information Link to websites and more Update connection to contacts Personalize color Choose from different backgrounds #3 Knowee Knowee is the last on our list, this digital business card builder puts a lot of focus on the sustainable aspect of the product, proud to be an eco-friendly option for businesses. What do you get with Knowee? ●Free card ●Save others cards ●Personalize with logo and picture ●Create an email signature ●Share as many times as you want How to create a digital business card for free? 1. Go to Linkcard or your favorite builder option, register 2. Build you card in minutes 3. and go! ...
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5 key tips for generating qualified leads
Lead generation is one of the most important parts of a successful startup or business. It’s the first step of the user and client acquisition process so it needs to be constant and strong. Once you figure out how to generate great leads you will see an expansion in business and profit. The best way to go about this is to set strategies and automate lead collection, generating a continuous flow of leads for your company. Build a content strategy for your website Content is one of the best ways to generate leads from your website. It capitalizes on your target's interests to introduce your brand, and services and funnel people from an article to a meeting or subscription. This article for example is aimed at giving tips for lead generation but it also exposes readers to Inlat’s knowledge in business and can create leads for us. The main thing to remember about content as a lead generator is that it is a long-term strategy, you need to produce content regularly, make sure it has quality, and is actually helpful to your target demographic. Here’s a quick starter guide to creating your content strategy: 1. Research your target audience's needs and likes 2. Create a solid brand tone and persona 3. Build a good content creation team including blog writing and visual talent 4. Diversify your content from blogs to videos, tutorials, ebooks, and more 5. Use content across platforms and adapt from the website to social Collect and analyze data Data is everything when it comes to lead generation. One of the best things about the digital age is how much data we can collect and what we can learn from it. Paying attention to your lead generation data will tell you what parts of your website and social campaigns are captivating your targets, what type of messaging works, and what your most in-demand service or product is. If you are starting out, then focus on the basics where is the consumer traffic coming from, what pages get the most views, the user's journey from homepage to shop or subscription, and where you are losing leads on the site. Use these focal points to improve your strategy and performance by trying different copy, graphics, or functionalities. Pay attention to mobile According to a Hubspot research, mobile optimization is one of the most successful strategies for lead generation, 64% of SEO marketers think so. Because mobile traffic, shopping, and acquisition have become so major you can no longer ignore this vital part of your digital lead funnel. Having a mobile experience that can bring in successful leads can be a game-changer for your business and it doesn’t take much. To enhance your mobile presence you need to build mobile-first sites to create an active mobile presence and invest in mobile ads. Scale-up to new markets We told you we’d talk about Inlat, this is it. One of the best ways to generate more leads is to expand your markets and to do that you will need to scale up partners like Inlat. For us, the mission is getting you in a competitive position in the Americas, providing you with the tools for success, and seeing you grow. New markets bring more leads, once you have created a solid stream of users where you started it's time to think about expansion. This is not only healthy business is the only way to grow your company. Think carefully about what market works with your product and plan your strategy with the help of people familiar with the new territory. Create a global strategy for marketing, sales, and accounts If you want a successful quality lead generation funnel your strategy needs to encompass the marketing, sales, and account teams. Having these three departments on the same page when it comes to attacking, managing, and turning leads into customers is going to be essential since they will all rely on each other. The marketing message needs to stay true → to what the sales team can deliver so that → accounts can then manage relations and expectations ...
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Pre-market qualification: How to plan a market entry?
Being ready to expand your business into new markets means you have achieved the success needed where you started, it also means you are ready to put in the work needed to do it right. Growing from one market to conquering another requires organization, research, investment, and a deep understanding of the new territory. Take for example Latin America, a young growing market that can be a productive investment for years while at the same time being an economic landscape you need to tread carefully. Entering the Latam market is a great idea for some businesses, however, it requires companies to come prepared. The region, where Inlat is an expert market partner, is one that is leaving its tumultuous past behind for a shiny future, a market that is great, especially for startups. How do you know your company is ready to enter Latam or any new market? 1. You are turning a profit in your current market 2. You have investors lined up to back your new market venture 3. You have allies or partners in the new market 4. You know there is a clear need for your product or service in the new market 5. You have previous knowledge or a successful position in this market Timing your entry into a new market Timing is everything when it comes to market entry, so you need to plan your first steps carefully. Entering the market at the right time makes a huge difference, and can change the way users respond and embrace your product. To do this you need to keep an eye on the market, have a tight week-by-week plan for introducing your brand in the market, and plan supply, marketing, and all other aspects ahead of the incursion. Figuring out what you need to enter the new market Once you have looked at the timing you’ll need to start a checklist of other items on your market entry list. Depending on the market this list will change but it is essential you have a solid growth infrastructure to complete your goals in the new landscape. Cultural settings First, figure out the cultural differences you will need to adjust to. How to relate with the local customers or users, these are all the general details: ✅ Languages ✅ Cultural practices ✅ Limits and what to avoid ✅ How to advertise there? ✅ Demographics Competitor research One of the most important parts of this market entre preparedness is recognizing and sizing up your competition. This gives you an overall view of the market you’ll be competing in and where your product stands amongst the others. Getting reliable partners in the new market A reliable market entry is a special ingredient in any market incursion. Creating partnerships with the right companies, consulting firms, or distributors will get you closer to your target audience and provide a smoother entry into the market. At Inlat we guide our clients into the Latin American market with a combination of inside knowledge, customer insights, and the best growth strategic planning in the region. Coming up with a new marketing strategy adaptable to the new market New markets require new marketing strategies. This target will need to be spoken to in a new way, so your marketing plans will need an adjustment. Investing in marketing research and expertise will make a huge difference. Having some insight into what the demographics respond to and what works and doesn’t in that market, will make your strategy more effective. Launch and for gathering data for adjustments The final parts of your new market entry will be the after-launch results. You won’t fully know how the public will react to your product until you launch your product. Prepare to collect and analyze the data that comes in after your first launch. This will help you assess, reorganize and improve results. Good luck in the next market! ...
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Business tool of the week: Make every day of the week great with Monday
One of the biggest factors in business success is management and organization, having the ability to follow through with projects and meet deadlines will make the difference between a successful and a failed business venture. In the age of digital meetings and remote teams, you need equally advanced and flexible tools that can manage communication from all ends of your team. That’s what Monday does! At Inlat we have partnered up with Monday to provide our clients with a great management tool and we also use it to handle our own projects. For us, it has become an integral part of our processes and a boost for our productivity. Why does project management matter for startups? Good management is the key to achieving goals as a startup. One of the most dangerous pitfalls for any business, one that often leads startups to the death valley, is having no organization. Because then resources are mismanaged, time and money are wasted, until you find your company at the point of no return. Being able to rely on good management helps you with: 1. Time-saving 2. Sticking to budgets 3. Delivering projects or updates on time 4. Effective marketing 5. Using resources efficiently Using Monday for different goals Monday’s project management software can function for different areas of business and it can tailor itself to your team's needs. You can also use it as an all-encompassing tool and allow each team leader to create dashboards for every goal. Take a look at some of the ways you and your teams can use Monday Monday for Projects → Made for teams that need to manage projects or portfolios, a full infrastructure for every part of the process Monday for CRM → Control, track and improve on every part of the client success cycle in an easy, organic flow Monday for Devs → Engineered for product and developer teams to make sure all members of technical projects know where they stand Monday for Marketing → Solidify collaboration between marketing and creative teams with other company departments and create an amazing marketing strategy Monday features you will love Now that you know how Monday expands across teams and departments, let's take a closer look at some of the great features you can enjoy with this management tool. Automation Stop wasting time and effort with repetitive tasks, you can use Monday’s automation tools to set processes to be carried out by themselves. This frees your employees to handle more serious tasks and problems. Kanban Monday has made Kanban an easy integration to set up because it's software made to handle all types of workflow and get your productivity up and rising quickly. Files Information sharing is key to collaboration between teams, imagine instead of a thousand emails to get one edit done just comment on the file and add the task. Easy, simple, organic, that's how Monday wants your work to go. Dashboards Make your control center host all the information you need while having the flexibility to edit and organize as you want. Each dashboard is unique to the project and tram so the most important information is the one that you see first. Integrations Forget about switching between all your work apps with Monday. Integrate your preferred work tools to make updating tasks and sharing projects easier. Gantt Make success a visual road, track your team's progress through projects, and get a clear image of where you stand on each goal. This is one of the best ways to stay motivated and keep an eye on your project timeline or productivity. Docs We might not be in the office anymore but that doesn’t mean we can collaborate like we are, create docs to share real-time information, have brainstorms, and create an inclusive space where all voices are heard. These are just a few of the highlights from this amazing tool and why Inlat has chosen to partner up with Monday, check out all Monday can do for your management here!...
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How to choose a Scale-Up partner service?
Scaling-up is the process that most companies go through after their initial foundation and success to increase growth. There are partners that specialize in helping brands go through the Scale-up phase. These partners have the know-how and the connection to make growth a much simpler goal to achieve. What are Scale-up services partners? Scale-up services partners are there to set up companies for success and growth. They offer the accompanying services that increase revenue, brand awareness, presence, etc, depending on your goal. As an example, Scale-up services at Inlat Global include: 1. Pre/entry market qualification 2. Market guidance and connection for Latin America 3. Sales execution 4. Qualified lead generation 5. Business development 6. Management of your Key Account 7. Growth Marketing: social media, content marketing, etc. 8. So much more! Main benefits of using a Scale-up partner ●Grow faster and easier ●Get access to a new market with a knowledgeable guide ●Use your partner’s services to cover your own needs ●Save time and money ●Outsource tasks you can’t cover ●Get connected with other companies for partnerships and collaborations Here’s what you should look for in a Scale-up partner Gain expertise One of the main things you want to get out of a business growth partner is expertise. They need to be better than you at what they do, that’s why you hired them in the first place. When choosing a consultancy or business partner, look at what you are lacking first and see what matches and fills your needs. That will be key to choosing the right Scale-up services provider. Good communication A good partnership needs communication to be easy and transparent. When choosing your growth service provider examine how the meetings, emails, and general communication go. It helps immensely to work with people you can relate ideas to easily. If they can understand your vision it's more likely they can make it happen. It also helps in terms of relaying your company’s identity to other third parties. Access new markets One of the most significant things Scale-up partners can do for your company brings you into new markets. Expanding your reach into unexplored target audiences can have a huge impact on your growth and revenues. Why do you need to be in Latin American markets? Latin America is an increasingly digital region with no signs of stopping its evolution. It’s also an incredibly diverse market with many countries and possibilities for growth. Inlat specializes in the Latin American market; granting companies access to key business opportunities while providing expert guidance through the market. Another aspect to remember is that Latin America is a young region, in terms of population age, increasing its value in the long term. There is much to gain if you enter the market the right way with Inlat. Boost marketing actions One of the main components of scaling up is marketing. You need to look for growth partners that have a dedicated marketing service and can give you the support you need to expand your marketing efforts. Compatible and innovative technology If you are partnering up with another company your tech needs to match or be improved. Having tech compatibility makes communication and work easier. If your partner can also offer access to better tech tools is a plus, meaning they can improve your processes and handle their own work efficiently. Make sure to take a look at the tech your partner is using and what other companies they work for to scope out opportunities and matches. ...
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3 Growth marketing strategies to boost your business
The last couple of years have made a deep dent in a lot of businesses and changed the landscape of entrepreneurship. Many integral parts of business have moved even further into the digital spectrum, while the importance of having a brand personality is even stronger. So what tools can help you achieve success? One’s that join both of those things. These are 3 growth marketing strategies that can boost business and solidify your brand. What are growth marketing strategies? Growth marketing strategies are the different ways in which a company can approach marketing in order to achieve different goals from scaling up to increase sales. They are the basic foundations that will direct actions, budgeting, and planning. Depending on what the company wants to accomplish. So, it is important that the first step you take is to identify the growth objective. You can use growth marketing strategies to get better results in all these areas: ✅ Brand awareness ✅ User base ✅ Gross sales ✅ Social media following ✅ Website visits Once you have identified your goal you can get started on strategies. For this article, we’ll show you 3 growth marketing strategies that are useful for almost all purposes. Email marketing Yes, email marketing is still a great tool for growth, one of the best actually. A lot of people complain about being subscribed to too many email lists, but those lists tend to work. It keeps customers informed, engaged, and can be a direct lead or sales generator. Email marketing can help you with three major things: 1. Increase engagement 2. Boost sales 3. Improve customer retention To get started with your email marketing strategy follow these steps: 1. Identify your goal, what you want to say, and your target audience 2. Create a brand tone so that writing is simple and recognizable 3. Make the content of your emails valuable for your clients 4. Create an email marketing signature for all your emails, we recommend LinkCard 5. Use automated tools to make things easier Scale-up partnerships Scale-up partnerships can give your company the competitive edge it lacks while granting you access to marketing tools you don't have. Why is it a good idea to get a scale-up partner? Because they take care of the work for you, you get to keep focusing on work and have your partner give you the keys for growth. It is an excellent option for companies and brands that want to stay product-focused, don't have the bandwidth to expand marketing teams, or for those that want to explore a new market with local guidance. Scaling up is what we do at Inlat Global; we provide our partners with multiple growth services and access to new markets in Latin America. So, we know what we are talking about here. Content marketing Content marketing will be the foundation of your SEO, organic traffic, and audience building. Creating quality content that your target finds useful is going to be one of the most effective and versatile marketing hacks. The best part is you can use it in so many ways! If you don’t have a huge marketing budget then this is for you → One piece of content is used for a blog, then a video shared on social media, added to an email campaign, and so much more. If you do have a big budget → Higher quality content, advertising, etc. Content marketing is all about creating value around your brand, connecting with your audience, and making sure they relate your name to positive ideas. ...
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Business tool of the week: better lead management thanks to Streak
Leads management is one of the key factors of the customer success journey. Being responsive, organized, and clear with your leads has a huge impact on your revenue and brand. Leads are the first point of content between your company and an interested party. They can set the stage for a successful sale or a missed opportunity. What are Streak CRM tools? CRM stands for Customer Relationship Management. It refers to the technological tools used to help companies manage their customer communication, exchanges, and relationships. The main goal of CRM systems like Streak is to help you improve relationships with your customer base. Because these relationships are often complex, they require constant attention. It is easier to manage the demands with a CRM tool doing the bulk work. Organizing emails, helping assign tasks, and keeping things tidy. Why does your business need a CRM tool? You can now use CRMs like Streak to manage the whole customer life cycle. The tools help you follow through from first lead contact to project management and satisfaction. That’s why businesses choose to use CRMs to keep things flowing throughout the whole process needed. ・Contact and manage leads ・Follow through on communications with clients ・Engage and update customers ・Assign internal tasks and communication linked to customers ・Manage internal projects What can Streak tools do for you? Streak is a versatile tool that goes beyond just CRM to help you reach your goals. Because they know business, they offer comprehensive additions to CRM to make management easier for your teams. CRM Tools Turn your inbox into a neatly organized spreadsheet, where everything has a place to go and the chances of missing a step are greatly reduced. Manage communications, responses, deliverables, team assignments, and more! Email Tracking Know everything that happens to your emails from the moment you share them. Have the peace of mind of knowing that your emails have been opened and that you did your part in that conversation. Email Merging Need a hand with email marketing? Streak can help! Send mass emails and create follow-up sequences from your email account with Streak. Use Streak to improve your management in these fields Sales Give your sales department the best communication and management tool. So, they can follow up on leads, engage with customers and inform clients easily. Evolve your sales process, gather data to improve, and be more efficient. Hiring Track applicants for positions directly from your email. Make hiring a simple-to-follow process thanks to Streak. Real estate Keep your deals, leasing, and qualified leads organized in your inbox by just adding Streak. No need to have a big folder of details, use your email and Streak to create a one-stop management center for your real estate listings. Fundraising Organize and send invitation emails, follow up with investors, and keep track of venues and prices all from one place. Support Give your customers high-quality support by using Streak. Help the support department manage tickets and get back to users in a timely manner. Project management Keep track of project information, tasks assigned, updates, meetings, and feedback from your emails. Streak is a great tool for interdepartmental cooperation because projects often need more than one team working together. Make sure internal and external communication goes smoothly with a great workflow creation and organization. Business development Manage your partnership from your Gmail account. Send updates and reach out to new prospects from your email account. Build your business and never miss an opportunity again. Transform your inbox into your business command center with Streak! ...
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Business tool of the week: Make your website accessible to all with UserWay
It is estimated that around 1 billion people will experience a disability once in their life. Being mindful of those that are different makes experiences better for all people involved. That’s why our business tool of the week is: UserWay, a RaaS™ or Remediation as a Service™ tool to help you make your website accessible to people with disabilities. What does UserWay do? As they explain it themselves: “UserWay creates advanced website accessibility solutions that help ensure ADA compliance without refactoring your website's existing code. UserWay is a quick and easy to integrate technology that can take your website to new audiences, making your user experience more inclusive and accessible. This RaaS can help you check off more requirements for various international and national disabilities regulations. Including WCAG 2.1, ADA, and other important standards bodies. You can start making your website more accessible right now with UserWay! Who is behind UserWay? UserWays is made up of professionals with decades of knowledge and a passion for bringing digital accessibility to reality. It is a team of technology leaders, engineers, and forward thinkers that understand the importance of making the online world welcoming for all. What are the WCAG and ADA? These acronyms stand for Web Content Accessibility Guidelines and the American Disabilities Act. They are the most important regulatory pieces when it comes to digital and online accessibility. These two institutions are the ones that set the parameters that qualify a website as accessible or not. A basic guide to accessibility content on a website should be POUR. Perceivable, meaning it has to be perceivable by at least one of their senses Operable, it cannot require unperformable interaction from users Understandable, users should be able to understand content and action on the website Robust, the website must be robust enough to be interpreted by assistive tools How to make your website WCAG and ADA compliant? To make your website WCAG & ADA compliant you will need to check off the list of parameters that qualify a site as accessible. Meaning the content on your page must be adaptable to differently-abled people. You can accomplish this by going off item by item or using a tool like UserWay to get you there faster and more easily. Why does making your website accessible matter? Accessibility is not just about complying with regulations and getting checkmarks, it's about what your brand stands for and who you want to be buying your product or visiting your website. There are 3 major reasons why getting an UserWay plan makes sense for your website. Be there for your users Just one tiny change can make your site more accessible and friendlier to those with disabilities. People who want your product or service, that is how they end up on your site, and will now be able to get it comfortably. Expand your business Make sure you get your message and sell postings across to the people searching for your products or services. Not everybody can access information the same way, so the best solution is to create content that can translate to most people, that’s what UserWay helps you do. Get ranked on search engines (SEO) A lot of the details that go into making website content accessible are also useful for SEO best practices. Things like image descriptions, among other things, also help you rank higher when people search for particular keywords. ...
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The business tool of the week is Calendar: schedule your life and don’t miss another meeting!
We finally have an answer to the question: what is the best scheduling tool? It’s Calendar! The demands of modern working hours, remote schedules, and meetings can feel impossible to handle at times. That is why you need a tool that can hold it all in one place, is easy to share, edit and configure. Because of the new digital and ever-changing nature of working schedules having a regular calendar no longer works. Online meetings are taking up more of our time as they replace face-to-face interactions and emails. After the pandemic, we started having more meetings but shorter times, and the coordination needed to make it a seamless dance takes up a lot of energy. Enter the solution to your scheduling problems: Calendar.com. What is Calendar.com? Calendar is an all-in-one organization and scheduling tool engineered to make the most of your time. It is hands down the best scheduling software of any type that the inlat team has tried. Seamlessly add meetings, set aside time to work, share and optimize your day thanks to insights from the Calendar app. Time is a game-changer for business, being able to confidently meet your tasks, show up for meetings and talk to clients is surely going to have a positive impact on your company. How you can use Calendar.com? Calendar.com is what the name says. Basically, a tech super-powered calendar that can handle all the demands of your current workload. Use it to take back control of your days, create spaces for the tasks or people that need it, and see how you are spending your hours throughout the day. What can you do with your Calendar? Schedule internal and external meetings from one place. This helps avoid double-booking and scheduling mistakes. Schedule events. You can now try your very best not to miss anything important again. Set aside hours for your own tasks. Protect the time you need to work, set aside blocks of time for work or personal tasks. No need to keep track Calendar will do it for you, and prevent people from scheduling meetings during those hours. Share your calendar without fear of agenda mistakes. It stays updated and blocks off times you’ve assigned for other things. Easily find time slots for team meetings. Features like “find a time” are there to help you improve productivity on team tasks. Data analytics. Clearly see where you spend your time and make the changes you need to get the most out of the workweek. Use one software instead of 10. Calendar has the same capabilities and features you could only get with a combination of apps and software, just one place. Time is the most valuable resource For businesses and entrepreneurs like the ones we work with at inlat time is the most important resource. Spending time wisely saves money and creates opportunity. It’s the most impactful limitation for many startups and that’s why we are proud to be partners with Calendar.com Make sure you and your teams get the most out of your hours to increase productivity and peace of mind at the end of the day. ...
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