Lead generation is one of the most important parts of a successful startup or business. It’s the first step of the user and client acquisition process so it needs to be constant and strong. Once you figure out how to generate great leads you will see an expansion in business and profit.
The best way to go about this is to set strategies and automate lead collection, generating a continuous flow of leads for your company.
Build a content strategy for your website
Content is one of the best ways to generate leads from your website. It capitalizes on your target’s interests to introduce your brand, and services and funnel people from an article to a meeting or subscription.
This article for example is aimed at giving tips for lead generation but it also exposes readers to Inlat’s knowledge in business and can create leads for us.
The main thing to remember about content as a lead generator is that it is a long-term strategy, you need to produce content regularly, make sure it has quality, and is actually helpful to your target demographic.
Here’s a quick starter guide to creating your content strategy:
- 1. Research your target audience’s needs and likes
- 2. Create a solid brand tone and persona
- 3. Build a good content creation team including blog writing and visual talent
- 4. Diversify your content from blogs to videos, tutorials, ebooks, and more
- 5. Use content across platforms and adapt from the website to social
Collect and analyze data
Data is everything when it comes to lead generation. One of the best things about the digital age is how much data we can collect and what we can learn from it.
Paying attention to your lead generation data will tell you what parts of your website and social campaigns are captivating your targets, what type of messaging works, and what your most in-demand service or product is.
If you are starting out, then focus on the basics where is the consumer traffic coming from, what pages get the most views, the user’s journey from homepage to shop or subscription, and where you are losing leads on the site.
Use these focal points to improve your strategy and performance by trying different copy, graphics, or functionalities.
Pay attention to mobile
According to a Hubspot research, mobile optimization is one of the most successful strategies for lead generation, 64% of SEO marketers think so. Because mobile traffic, shopping, and acquisition have become so major you can no longer ignore this vital part of your digital lead funnel.
Having a mobile experience that can bring in successful leads can be a game-changer for your business and it doesn’t take much. To enhance your mobile presence you need to build mobile-first sites to create an active mobile presence and invest in mobile ads.
Scale-up to new markets
We told you we’d talk about Inlat, this is it. One of the best ways to generate more leads is to expand your markets and to do that you will need to scale up partners like Inlat. For us, the mission is getting you in a competitive position in the Americas, providing you with the tools for success, and seeing you grow.
New markets bring more leads, once you have created a solid stream of users where you started it’s time to think about expansion. This is not only healthy business is the only way to grow your company. Think carefully about what market works with your product and plan your strategy with the help of people familiar with the new territory.
Create a global strategy for marketing, sales, and accounts
If you want a successful quality lead generation funnel your strategy needs to encompass the marketing, sales, and account teams. Having these three departments on the same page when it comes to attacking, managing, and turning leads into customers is going to be essential since they will all rely on each other.
The marketing message needs to stay true → to what the sales team can deliver so that → accounts can then manage relations and expectations
